Hanan graduated from The American University in Dubai as a marketing major in 2013, following which she worked in the corporate sector for three years. Her expertise in communication, sales, management, and marketing, combined with the experience of participating in hundreds of community initiatives, cultural seminars as the official spokesperson and the voice of society, Hanan received many certificates of appreciation and honor in Governmental Corporate Exhibitions in the UAE.

A life-long learner, Hanan found time to travel, educate herself and learn from her favorite experts in the field of Positive Psychology even while she was employed. She is often quoted to be inspired by the research, insights, and teachings of Dr. Barbra Fredrickson, Dr. Martin Saligman, and Shawn Achor. Realizing her passion for people and human development, Hanan obtained her Diploma in Positive Psychology with Tal Ben-Shahar, professor of the most sought-after course in Harvard history, from The WholeBeing institute in the USA.

To understand human psych better and to satiate her hunger for knowledge Hanan traveled to Australia - Byron Bay – where she received a Diploma in Positive Psychology and Wellbeing from The Langley Group Institute. She further obtained a Diploma in Neuro-linguistic programming from the American Professional Institute and a license in NLP Coaching accredited from the International Coach Federation from the MindBridge Institute. Hanan also got certified as a life coach from the ICF International Coach Federation and a ThetaHealer from THiNK ThetaHealing Institute of Knowledge. To reaffirm her knowledge, she also underwent numerous training and workshops in the same field.

Hanan quit a high-paying government job, after enduring some personal and professional hardships, and fully committed to her dream of being a life changer for others. At the start of her new career, she briefly worked for some renowned government organizations to gauge and analyze the working life of individuals, to understand the pain points of careers, based on which she developed her teaching material.

Hanan has dedicated the past 10 years to studying human psychology, focussing on addressing issues people face in life and shaping themselves for the better. Today, she is the proud Founder and CEO of Hanan AlSammak Consultancy and Training, known as the HAC Institute, where she offers exclusively designed corporate training, coaching programs, and masterclasses for individuals and employees aiming to contribute to a positive change. Not wanting to slow down, Hanan also maintains her public persona by delivering keynote speeches and conducting workshops to live audiences worldwide. Her teaching material covers a range of subjects including social & mental wellbeing, work/life balance, performance and productivity, and effective communication, which she imparts to thousands of people. 

Hanan believes that she has to live by example and dedicate her time and effort to help and guide as many people as she can in achieving their goals without overlooking their mental health. Through the classes and workshops at HAC Institute, she continues to motivate people, sharing the latest scientific research and knowledge she spent years acquiring in the field of Positive Psychology. Her tailored wellbeing and productivity and communication courses allow people to boost their productivity level, improve positive thinking skills and design the life they want by meeting their goals.

Hanan – amongst many others – has conducted more than 300 highly impactful and transformational Wellbeing workshops and training courses, training more than 65 thousand employees for various organizations such as the Ministry of Presidential Affairs in Abu Dhabi, Majles Mohammad Bin Zayed for Future Generation (which featured leading global thinkers and innovators in the presence of members of the UAE Royal Family and Ministers), H.H The Ruler’s Court, Public Resurrection, Dubai Statistics Center, Dubai Police and hundreds of well-known organizations in the country.

Apart from pursuing her passion for psychology and helping people unlock their potential, Hanan is also a social activist who has volunteered and participated in many humanitarian causes. These include the Volunteer Globally 2016 organized by Dubai Cares, where she along with a group of like-minded individuals traveled to Africa to build the foundation of a school with help from the community. Her keen sense of responsibility towards fellow human beings drives her to continue with her work and efforts for the upliftment of others.

Today, Hanan coaches managers, employees, entrepreneurs, individuals in communication and public speaking skills, performance and goal setting, stress management, and emotional intelligence to reach their optimal level of success and happiness using research-based tools and techniques. Through her work, she continues to touch lives and inspire thousands of people worldwide.